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The original item was published from 4/16/2019 4:14:06 PM to 4/16/2019 4:20:39 PM.

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City of San Pablo News

Posted on: April 16, 2019

[ARCHIVED] Request for Proposals for Social Media Marketing Services

COSP City of New Directions 300

The City of San Pablo is soliciting professional services from qualified individuals or firms to expand the City of San Pablo’s (City) community outreach programs through the effective use of enhanced social media marketing and communications services on behalf of the City using the versatility of all current available social media network platforms. The successful candidate will propose a community outreach model that will maximize engagement and interaction with constituents throughout the community by employing multiple social media platforms; including the ability to measure engagement across all social media platforms.


At a minimum, the proposed community outreach model must be designed to enhance the City’s current community outreach efforts, as follows:

1)  Consolidate and use the City’s infrastructure to disseminate information to the public to ensure that the messaging and implementation is effective to achieve desired outcome or set of outcomes; and

2)  Assist with content development for the City’s website, City eNews, and all current City social media networks and platforms designed to inform San Pablo residents of important City initiatives and  programs; and

3)  Allow for the creation of effective public information campaigns that focus exclusively upon a given outcome or set of outcomes; and

4)  Includes community outreach approaches to reach San Pablo’s diverse and multi-cultural population.

Successful candidates should have a demonstrative record of accomplishment with community outreach programs geared toward local municipalities or similar public agencies in using creative development content of advertising and promotional programs via various mediums, including but not limited to the following: radio, television, print, digital; branding; marketing; promotions; video, and media support services. For a full copy of the RFP document, please go to the link below titled "Request for Proposal (RFP)".

For additional questions on scope of services and proposal being solicited, please contact Mr. Matt Rodriguez, San Pablo City Manager at email:


All proposals must be received by 5:30 p.m., Tuesday, April 30, 2019.


Office of the City Clerk

City of San Pablo

13831 San Pablo Ave. Bldg. #1

San Pablo, CA 94806



The City anticipates the following general timeline for its selection process. The City reserves the right to change this schedule at any time to meet operational deadlines as determined by the City Manager.

RFP Advertised: Week of April 15, 2019 

Proposal Due Date (must be received by): Tuesday, April 30, 2019 (by 5:30 p.m.) 

Selection Committee Evaluation Week: May 1 - 14, 2019 

Consultant Interviews (if needed): Week of May 20, 2019 

Contract Approval Date: Monday, June 3, 2019 

Commencement of Contract: Monday, July 1, 2019 

Request for Proposal (RFP)
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